Elizabeth & I received a lead from the Home Office many years ago. It was a woman who had seen a catalog at her office. When the Home Office asked her if she had spoken to a Jeweler, she told them that she did not know one and had not talked to one either.
What could be better than a prospect interested in Premier Designs? We were so excited! Elizabeth and I set up the appointment to meet with her. We spent two hours showing her the Marketing Plan, explaining all the details and answering all of her questions. She said that she wanted to do it, so we pulled out the contract and began filling it out.
In what she thought was an insignificant comment; she explained how she had heard about Premier Designs. She worked with the husband of a Jeweler in the Memphis area. He, in her mind, wasn’t a jeweler. She didn’t know his wife, thus no jeweler had ever talked to her about Premier.
We immediately explained to her that our company was built on biblical principles. We told her that the right thing for her to do was to come into Premier under the other jeweler. We thanked her for her time and we walked away. We called the other jeweler and told her to follow up on the prospect.
As our company grows, situations like this one and many others will come up. The easiest rule of thumb for “ethics in sponsoring” is to Walk Away. Your personal integrity is on the line and you shouldn’t place your integrity in the hands of a prospect for this business. It is not worth making a promotion into leadership or winning a contest, etc. at the expense of your personal integrity.
The Bible clearly teaches that a good name is more valuable than riches. Sponsoring someone, who in another jewelers mind should be their prospect, is not worth it if it undermines your name and your credibility! The “good name” that has taken you a lifetime to build can be lost in a few minutes or even seconds when bad choices are made.
I know what you are thinking, “Randy – you don’t understand… you don’t have all the facts… my situation is different.” I do understand. Doing the right thing and making wise choices can be very difficult at times. Sometimes it won’t make any sense, but Honoring God is the key to success in life and in business. When we honor Him, He honors us!
Our new friend did come into Premier under the other jeweler and we did protect our good name. In a few weeks we signed up 2 new jewelers that came out of nowhere. Was it a coincidence? I don’t think so! Ephesians 6:8 says, “Knowing that whatever good thing each one does, this he will receive back from the Lord.” God is faithful and His word (the Bible) is true! You can depend on Him to do what He says He will do!
When you are tempted to sponsor someone who has already heard about Premier, please keep this in mind… Protect your good name and walk away. You will be glad you did and God will bless you for doing what is right!
“If you must choose, take a good name rather than great riches.”